The Importance of LinkedIn

I can say with confidence that every client I have signed on has been unaware of the importance of LinkedIn. This platform is a key player in your business' online growth and recognition within your niche and amongst your peers.

Although it may not seem important, posting to BOTH your personal LinkedIn page as well as your business page is CRUCIAL in gaining traction on the platform organically. Making random connections on this platform will not be useful for you, so make sure you are adding coworkers, peers, or business professionals who fit your target demographic for YOUR business. By doing so, your account will receive a ton of engagement, and therefore grow faster than you know!

Make sure to also provide interesting content to your connections - pushing your products or acting 'salesy' will not drive anyone to engage with your posts. Rather - publish interesting articles on what you have to offer, or re-share articles that are directly relevant to your field, and are an interesting read. By doing so, not only will you show your connections what you have to offer, but your account will come across much more genuine while also staying within your niche of content - therefore building trust amongst audience members on the platform.

Have any more questions on how to grow your business on LinkedIn? Contact me for a one on one coaching session, I am happy to breakdown every trick in the book to help you EXPAND your network and grow your business!

Email inquiries to: info@jahanimedia.com

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